Service List

Webdesign / Development

HTML / CSS Design

E-commerce / Web Shop

Flash / XML Flash

Joomla / Wordpress / CMS

Logo Creation

Portal Websites

Marketing

Search Engine Optimization

Pay Per Click Marketing

Google Analytics Management

E-mail Marketing

Social Media Marketing

Link Building

PC Repair / Upgrades

Windows Install / Uninstall

Antiviruses

Speed & Performance

Cleaning

Upgrade / Update PC

Help with software

Search Engine Optimization (SEO)

The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website. Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century.

After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a massive influx of new leads. Lucawebdesign has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.

Pay Per Click (PPC)

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing.

It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites.The affiliates provide purchase-point click-through to the merchant.It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content.Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.

E-mail Marketing

Email marketing is an effective and indispensable way to achieve this.
we use the latest email marketing systems. We track, measure and optimise each email campaign to achieve maximum ROI.

We practice ethical email marketing and abide to data protection and anti spamming rules. Email marketing (on the Internet) is popular with companies for several reasons:

An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Advertisers can reach substantial numbers of email subscribers who have opted to receive email communications on subjects of interest to them.

Link Building

We follow various strategies in building backlinks for websites include buying links from relevant website with higher page rank and high popularity, mutual exchange of links with websites having equal page ranks, links can also be got for exchange of products or services. Of late link baiting has become career for many in the web developing companies.

The search engines consider your website as an authority of the subject content if a large number of external links from relevant websites point toward you site. This is how your website will reach the top position on search engines.

Google Analytics

Traffic and ROI analysis - seeing which are your most profitable traffic sources and new keyword opportunities for SEO and PPC for example, as well as post-click data for Google AdWords spend by keywords, search queries, match type and others.

Conversion tracking - setting up Goals on your site- e.g a sale, a newsletter sign up or an online enquiry form submission- to see how people are reaching those goals (segmented by traffic source, keywords entered, new versus returning visitor and others) as well as ecommerce reporting and funnel visualization to see where visitors are leaving your site during the sales process. This gives us an understanding of how your site design can be improved to increase conversion rates.

Tracking all your online marketing campaigns - by tagging links for email campaigns and banner ads for example, the performance of these can be reported in Google Analytics.
Event tracking - we can track the number of people who performed a particular action on a given page, such as watching a video or engaging with a flash application on your site.
Monitoring internal site search - seeing what people are wanting to find on your site to help identify new opportunities or to improve site navigation.

Customisable reports and advanced segmentation options - every website is different and the ability to customise reports and segments- as well as custom variables which allows you to define multiple tracking segments based on hits, session or visit level data (e.g. how does a logged in member on my site behavior differ to someone not logged in?)- means that Google Analytics is a powerful tool for a wide variety of purposes.